6 Ways to Use Storytelling & Automation in Social Media
10Pearls University hosted a webinar with social media expert, Sameer Ahmed Khan, CEO & Co-founder of SocialChamp, in which he discussed the various ways he uses storytelling and automation to not only enhance his social media presence, but also the different ways in which both of these factors help in making his content stand out.
Presented through a mix of honest advice, realistic scenarios and comical anecdotes, here are 6 ways that you can create a social media presence through the use of storytelling and automation tools.
Know What Excites You
Social media sites have always had mixed reviews. While communication, expression and accountability has been made easy, there’s no denying that social media plays a huge role in perpetuating unrealistic standards of beauty, health and life to a much younger audience.
It’s easy to get caught up in following the latest trends, fashions and challenges, but in order to create an authentic persona on social media, you cannot run after temporary gratifications.
Instead, try to figure out what is that excites you. What makes you want to create, and what kind of media do you want to consume?
Be authentic about what you post and share, because these factors are essentially representing who you are to the internet. Think back to your childhood days where everything fun you ever did involved taking a risk; you still did them, and enjoyed them thoroughly
So stay true to your brand and don’t compromise on taking risks out of fear!
Be Open to Everything
Social media platforms are outgrowing themselves rapidly, with new sites coming into the field every few weeks. If you’re of the opinion that certain platforms, apps or websites are not worth your time, that they don’t align with your persona, or that your audience won’t be using them, there’s a very high chance that you’re missing out.
Just because TikTok has a younger target market doesn’t mean that older audiences aren’t regularly creating and consuming content on it! They are, and they’re doing it well. Don’t avoid posting on LinkedIn because you’ve been led to believe it’s only a networking site for professionals who are dull and serious.
Explore all platforms that are available to you and see how they can benefit you, your brand and your online persona.
Hide The Trolls
The temptation to delete any mean comment on your posts is one that all of us have dealt with, and many succumb to.
However, if you want your posts to get traction, and maybe even go viral, this is one trick you need to keep in mind: don’t delete the trolls, just hide them!
Facebook’s algorithm works in such a way that the more people interact with your content, whether it’s a hateful comment or an angry react, the more likely it is to share that content with other people.
This is a trick used by many different companies and organizations in order to get their content to go viral; post a controversial headline, and watch the trolls go crazy in the comments! It may not incite the most positive reactions, but it does make people comment, react and engage with your post.
Leverage the Power of Humor
One easy way of dealing with trolls, other than hiding their comments, is to simply laugh at them. People will be unkind, and trolls are always going to be around, so letting yourself get into a heated argument every single time is not only a waste of your energy, it also hurts your public persona.
Instead, try using the power of humor to rationalize instead. There’s no need to be sarcastic, snarky or cutting, but being able to put a positive spin on a negative experience is an art that few people can master, but everyone should practice.
For example, assume you have a bad experience with a clothing brand. Instead of bashing them online, try making a humorous video around the issue. Had a bad customer experience? Put a hilarious spin on the situation.
Not everything has to be taken seriously!
Make Smart Use of Automation Tools
As the CEO of SocialChamp, a social media management tool that allows you to handle different social media profiles in one platform, Sameer knows the value of a good automation tool.
Using tools like Social Champ, Later, HootSuite, Buffer, Zoho Social or even certain platforms’ own scheduling tools, such as Facebook and Twitter, can make a huge difference in how you interact with your social media profiles. If you have queued your posts for the week, have a content calendar for the month, then you have ample time leftover to brainstorm new ideas, interact with your followers and create new content.
Automating your content also gives you the freedom to use strategies that increase your reach. For example, posting an important tweet on Twitter 3 times a day, 8 hours apart may not be possible if you’re doing it manually, but schedule it and notice how different audiences in different time zones are able to interact with your post.
Plan, Plan, Plan
One of the smartest things you can do for yourself is to plan your time.
Your content doesn’t have to be the same every week; you can have different strategies for different times of the month, or year, but having a content calendar to refer back to, a mood board in place for references, and a schedule that tells you when to post will help you have a consistent plan that you can easily stick to.
Having a schedule like this also has another benefit: you can set aside some time where the only thing you do is respond to followers in your comments and inbox. Interacting with your audience is essential in creating a community, so keep this in mind!
To find out more tricks and tips that allow you to use storytelling and automation to build your social media presence, watch the full webinar here.