10PEARLS University
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Course sections

Section 1
Introduction
1
Instructor Introduction
1 minute
2
Course Introduction
1 minute
Section 2
PRIMER: Essentials of Effective Copywriting
1
What is copywriting
2 minutes
2
The three Cs of writing
5 minutes
3
Four questions to ensure great copy
5 minutes
4
How to copyedit your work
3 minutes
5
Mistakes to avoid as a copywriter
5 minutes
Section 3
Types of Copywriting
1
Brief descriptions of different types of copywriting
11 minutes
Section 4
Social Media Copywriting
1
What is social media copywriting
2 minutes
2
Traits of great social media copy
4 minutes
3
Six tactics to get more engagement on your copy
8 minutes
4
Mistakes to avoid when creating your copy
5 minutes
Section 5
Website Copywriting
1
What is website copywriting
2 minutes
2
Website copywriting fundamentals
9 minutes
3
How to write copy for a ‘classic’ homepage
5 minutes
4
How to write an ‘About Us’ page
5 minutes
5
How to write a ‘Products’ page
5 minutes
6
How to write a ‘Contact Us’ page
1 minute
Section 6
Public Relations Copywriting 
1
What is PR copywriting
2 minutes
2
Developing a PR strategy
1 minute
3
What do journalists look for in a Press Release?
7 minutes
4
How to Send the Press Release
4 minutes
5
Tips from top PR professionals
3 minutes
6
Press release template
2 minutes
7
Assignment: Press release copywriting
8
Case study: Apple Watch’s Time to Walk Press Release
1 minute
Section 7
Thought Leadership Copywriting
1
What is ‘thought leadership’ copywriting
2 minutes
2
Why become a thought leader
2 minutes
3
Do you have what it takes?
3 minutes
4
How to write an authoritative thought leadership article
9 minutes
5
Recap: Thought leadership checklist
4 minutes
6
Quiz: Thought leadership copywriting
8 questions
Section 8
BONUS MODULE: How to Brand Yourself as a Top-Notch Copywriter
1
Decide what is your niche and forte
5 minutes
2
Build your portfolio
4 minutes
3
How to showcase your portfolio
2 minutes
4
Channels to market yourself
6 minutes
5
Conclusion
2 minutes

Public Relations Copywriting 

How to Send the Press Release

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Public Relations Copywriting  What do journalists look for in a Press Release?
Complete
Public Relations Copywriting  Tips from top PR professionals