Copywriting Masterclass: Become a Pro in 4 different types of copywriting
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Curriculum
Introduction
PRIMER: Essentials of Effective Copywriting
1
What is copywriting
2
The three Cs of writing
3
Four questions to ensure great copy
4
How to copyedit your work
5
Mistakes to avoid as a copywriter
Types of Copywriting
1
Brief descriptions of different types of copywriting
Social Media Copywriting
1
What is social media copywriting
2
Traits of great social media copy
3
Six tactics to get more engagement on your copy
4
Mistakes to avoid when creating your copy
Website Copywriting
1
What is website copywriting
2
Website copywriting fundamentals
3
How to write copy for a ‘classic’ homepage
4
How to write an ‘About Us’ page
5
How to write a ‘Products’ page
6
How to write a ‘Contact Us’ page
Public Relations Copywriting
1
What is PR copywriting
2
Developing a PR strategy
3
What do journalists look for in a Press Release?
4
How to Send the Press Release
5
Tips from top PR professionals
6
Press release template
7
Assignment: Press release copywriting
8
Case study: Apple Watch’s Time to Walk Press Release
Thought Leadership Copywriting
1
What is ‘thought leadership’ copywriting
2
Why become a thought leader
3
Do you have what it takes?
4
How to write an authoritative thought leadership article
5
Recap: Thought leadership checklist
6
Quiz: Thought leadership copywriting
BONUS MODULE: How to Brand Yourself as a Top-Notch Copywriter
1
Decide what is your niche and forte
2
Build your portfolio
3
How to showcase your portfolio
4
Channels to market yourself
5
Conclusion
FAQ
10Pearls University is an online, on-ground and hybrid platform that offers workshops, trainings, webinars and courses free-of-cost in order to upskill the tech community.
Simply register and make an account on 10Pearls University, and you will have access to all the materials.
Yes! All our courses are self-paced, meaning that you can take them around your schedule.
Absolutely. Although some courses require some background knowledge of languages and concepts, all our courses offer guidance that is easy to understand, with resources and examples available in case you run into difficulties.
At the completion of your course, you will receive official 10Pearls University Certification.