1

Instructor Introduction

1 minute

2

Course Introduction

1 minute

1

What is copywriting

2 minutes

2

The three Cs of writing

5 minutes

3

Four questions to ensure great copy

5 minutes

4

How to copyedit your work

3 minutes

5

Mistakes to avoid as a copywriter

5 minutes

1

Brief descriptions of different types of copywriting

11 minutes

1

What is website copywriting

2 minutes

2

Website copywriting fundamentals

9 minutes

3

How to write copy for a ‘classic’ homepage

5 minutes

4

How to write an ‘About Us’ page

5 minutes

5

How to write a ‘Products’ page

5 minutes

6

How to write a ‘Contact Us’ page

1 minute

1

What is PR copywriting

2 minutes

2

Developing a PR strategy

1 minute

3

What do journalists look for in a Press Release?

7 minutes

4

How to Send the Press Release

4 minutes

5

Tips from top PR professionals

3 minutes

6

Press release template

2 minutes

7

Assignment: Press release copywriting

8

Case study: Apple Watch’s Time to Walk Press Release

1 minute

1

What is ‘thought leadership’ copywriting

2 minutes

2

Why become a thought leader

2 minutes

3

Do you have what it takes?

3 minutes

4

How to write an authoritative thought leadership article

9 minutes

5

Recap: Thought leadership checklist

4 minutes

6

Quiz: Thought leadership copywriting

8 questions

1

Decide what is your niche and forte

5 minutes

2

Build your portfolio

4 minutes

3

How to showcase your portfolio

2 minutes

4

Channels to market yourself

6 minutes

5

Conclusion

2 minutes