Course Description
Welcome to the “Basics of Salesforce Marketing Cloud”
Are you ready to supercharge your marketing efforts and take your brand’s communication strategy to new heights? Look no further! Our comprehensive Basics of Salesforce Marketing Cloud Course is designed to equip you with the essential skills and knowledge needed to harness the power of this cutting-edge marketing automation platform.
Why Choose Salesforce Marketing Cloud?
Salesforce Marketing Cloud is the ideal platform for preparing customized customer journeys for your marketing campaigns and can help you make your interactions with customers more personalized.
In this course, you will learn how to easily design appealing email templates using Email Studio and Content Builder which can then be re-used in different marketing campaigns. Next, you will learn how you can import and manage all your customers from one place using Data Extensions. You will also learn how Marketing Cloud helps in creating complete customer journeys using Journey Builder and, lastly, how to automatically carry out activities at specified times using the Automation Studio.
The goal of this course is to familiarize you with what Salesforce Marketing Cloud has to offer. We will be providing a simplified explanation for each tool so you can understand its purpose clearly. If you have never used Salesforce Marketing Cloud before and would like to change your organization’s marketing journey, this course is made for you.
What’s in this course?
- Marketing Cloud Basics: What it is and why you should use it?
- Design email templates in the Email Studio
- Use HTML and CSS to add further customizations
- Create reusable content blocks for email templates in Content Builder
- Static and individualized content blocks and their uses
- Personalization strings to add personalized items in an email
- Dynamic content to render content according to each individual customer
- AMPScript
- IP Warm-up and A/B Testing for emails
- Data Extension
- Automation Studio Activities
- Journey Builder
- What is Web Studio
- Key features of Cloud Pages and their application in your business
- Cloud pages vs Landing pages
What you’ll learn
- How to reach your individual customers in a more personalized way, at scale
- Connect with customers using multiple channels – email, mobile, social, advertising, and the web – all in one place
- Build and cultivate the relationship with your customer to drive trust, and loyalty, and, ultimately, increase lifetime customer value
- Create complete customer journeys with automation and analytics
Are there any course requirements or prerequisites?
- Have basic knowledge of Salesforce
- Have basic knowledge of databases and data modeling
- Technical requirements:
Working knowledge of SQL (for Automation Studio)
HTML and CSS (for Email Studio) – not mandatory
Who is this course for?
- Organizations looking to reach each individual customer in a more personalized way and build customer relationships
- Students who want to learn how Salesforce can help in marketing
- Professionals looking to begin learning a new skill or begin preparing for Salesforce Marketing Cloud Administrator certification